By now, I’m pretty sure you’ve all been spammed with ads or sponsored posts about The Better Bagel. If you haven’t, congrats! You’ve escaped the endless clutch of social media! If not, then you know the brand and are familiar with what their schtick is. 

The Better Bagel is a new premium bagel brand (around $25 for 4 bagels!!) that is vegan, 180 calories per bagel, and has a SHIT TON of protein in each one. I’m talking, like, 26 grams of protein. 

After seeing so many ads for it, I just had to try this bagel. After all, it is better, right? 

(Also, I’m aware of the donut butthole in the pic below lmao. NC17) 

Well, here are my thoughts: For all intents and purposes, it tastes like a bagel. However, the inside is almost cakey/spongey/fluffy. Not exactly sure how to describe it. It doesn’t feel carby and doughy like a good NY bagel if that makes sense. It’s not bad though. It’s just a bit odd. Like, I’m not a huge fan of it, but I also don’t hate it. It’s really a great option for a low-carb, high-protein bagel, as long as you’re willing to sacrifice a teeny bit of texture and taste. 

But, on the bright side, it toasted nicely and kept me hella full because of the protein. 

So, if you can stomach regular bagels and don’t mind the macros, I suggest you skip out on these. BUT, if you need to lower your carb count and up your protein, this is a great alternative. 

So, is it truly better? Macro-wise, yes. Taste and texture-wise, no. I’m from NY, so I’m a bagel snob, ok!?